Pepsodent, a number one world toothpaste model, has launched a nationwide oral well being marketing campaign aimed toward reaching 2.1million major faculty pupils throughout 4 states in Nigeria. This initiative is a part of Pepsodent’s ongoing mission to advertise oral hygiene, will cowl 3,818 faculties throughout Lagos, Ogun, Oyo and Kano state.
The varsity activation marketing campaign commenced on Tuesday, September 17, 2024, concurrently at 20 major faculties in Lagos. In Lagos, the marketing campaign will cowl Native Authorities Areas (LGAs) together with Alimosho, Ajeromi-Ifelodun, Oshodi-Isolo, Ikeja, Kosofe, Agege, Mushin, Surulere, Shomolu, Ifako Ijaiye, and Lagos Mainland. In Oyo, the LGAs concerned are Afijio, Atiba, Iseyin, Lagelu, Oluyole, Egbeda, Akinyele, Ido, Ogbomoso, and Oyo East and West. In Ogun State, the LGAs embrace Odo Ota, Owode, and Abeokuta North and South, whereas Kano’s LGAs embrace Ungongo, Kumbotso, Nassarawa, Gezawa, and Gwale.
Taking part faculties in Lagos embrace De-Vibrant Nursery and Main Faculty, Dele Ajomale Main Faculty, Isolo, Ire-Akari Main Faculty, Isolo, Kusoru Main Faculty, Isolo, Olokun Main Faculty, Isolo, Ayo Adegboyega Main Faculty, Ejigbo, Ejigbo Mannequin Main Faculty, Ejigbo, Ifoshi Main Faculty, Ejigbo, Imakiyo Main Faculty, EjIgbo amongst others.
Talking in regards to the initiative, Oiza Gyang, Advertising Head of Unilever Oral Care Nigeria, highlighted the significance of early intervention in constructing lifelong oral hygiene habits.”Habits are shaped from a younger age, which is why we’re specializing in major faculty youngsters to assist them develop the essential follow of brushing day and and night time with a fluoride toothpaste like Pepsodent. This early intervention can result in lifelong, life altering habits,” mentioned Gyang.
Gyang additional famous that straightforward acts, corresponding to brushing twice every day and utilizing fluoride primarily based toothpaste, may help stop the incidenct of tooth decay and enhance general oral well being. “Brushing appropriately and utilizing a fluoride toothpaste is essential to lowering the danger of oral ailments. By bettering oral well being, we not solely enhance people’ general well-being but in addition contribute to lowering absenteeism in faculties and workplaces resulting from oral well being points.”
She emphasised the position of kids as highly effective change brokers, stating, “Kids can affect the adults round them, encouraging mother and father and guardians to undertake the behavior of brushing twice every day. By instructing these younger change-makers, we’re fostering a ripple impact that can positively affect whole households and communities.”
Gyang underscored that this marketing campaign is a part of Unilever’s broader social mission, which is deeply rooted in its purpose-driven manufacturers. “At Unilever, our purpose is to make sustainable residing commonplace, and our manufacturers play a crucial position in driving this mission. By way of Pepsodent, we’re dedicated to bettering world oral well being and guaranteeing entry to important oral hygiene schooling.
She added, “That is the beginning of our marketing campaign for the 2024/2025 educational session. As we transfer into the subsequent yr, we plan to increase the marketing campaign to different states. All of that is a part of Pepsodent’s social mission, via which we purpose to positively affect 10 million Nigerian youngsters by 2025. To this point, we have now reached 7 million youngsters and are on observe to delivering this dedication.” In 2025, we are going to take the marketing campaign to extra states, persevering with our mission to make sure that oral hygiene schooling reaches each little one.”
Mary Gbemisola Akindola, Model Supervisor for Pepsodent, reiterated the importance of the initiative in elevating consciousness about oral well being and famous the extra efforts Pepsodent is making past faculties. “Along with our college’s programme, we’re additionally working with our companions, the Nigerian Dental Affiliation, to take our oral well being campaigns into varied communities throughout the nation, with a particular concentrate on rural areas the place entry to dentists is proscribed,” Akindola defined. “This effort is along side the Federal Ministry of Well being, varied state ministries of well being, and each federal and state schooling boards, to make sure that we attain the broadest variety of individuals and make a long-lasting affect on oral hygiene consciousness nationwide.”
In response to the activation, Mrs Bosede Oduntan, Headteacher of Ejigbo Mannequin Main Faculty, expressed pleasure over the initiative, noting that this may considerably empower pupils and enhance their youngsters’ confidence. She thanked Unilever and Pepsodent for his or her dedication to bettering oral well being throughout Nigeria and affirmed the varsity’s dedication to encouraging common oral hygiene practices amongst its college students.
As Pepsodent continues to increase its attain, the model stays dedicated to creating a long-lasting distinction within the lives of kids throughout Nigeria and past.
