Esther Oluku
For the third consecutive time, The Macallan, famend for its dedication to excellence, has collaborated with ATAFO, a number one style model in Nigeria, to host a transformative workshop themed “Trend Conversations with Mai Atafo” on the ATAFO Workshop, Victoria Island, Lagos, on Sunday, seventeenth March 2023.
The ATAFO Workshop, a hub of creativity and innovation, performed host to this extraordinary collaboration, offering a platform for each budding and established style creatives to glean insights from the acclaimed dressmaker himself.
At its core, the workshop embodies a shared imaginative and prescient between The Macallan and ATAFO: the empowerment and upskilling of Nigerian style skills by means of a sequence of hands-on classes, offering the individuals with the chance to delve into the intricacies of design, craftsmanship, and model constructing, guided by the experience of Mai Atafo and fueled by the inspiration of The Macallan.
The Model Supervisor, Edrington portfolio in Nigeria, Hammed Adebiyi, affirmed, “The Macallan is thought for its high quality, uniqueness, and distinctive character. Our whiskies are the results of meticulous processes and an unwavering dedication to craftsmanship. This dedication to excellence is mirrored in facets of our model. As we speak, we discover ourselves celebrating a shared ardour for this very idea— the significance of expertise within the Nigerian style business.
The world of style, just like the world of whisky, thrives on the dedication of expert artisans who dedicate their creativity and experience to each sew and design. That’s why The Macallan is proud to be a three-time companion with Mai Atafo on this initiative. We perceive that nurturing the subsequent era of artistic minds is paramount to making sure a future the place distinctive craftsmanship continues to flourish within the style business.”
This collaboration represents a broader ethos of creativity, collaboration, and group. By bringing collectively artistic style skills and views, The Macallan and ATAFO are set to foster a tradition of innovation and excellence throughout the Nigerian style business.
Nigeria Trend Icon and Artistic Director, Mai Atafo in his comment stated “This collaboration with The Macallan goes deeper than simply style sponsorship. It’s a celebration of expertise. The Macallan appreciates craftsmanship and style is a tangible expression of that. Their dedication to their craft mirrors mine. This partnership is a testomony to the shared values of expertise and dedication. I’m thrilled to be passing on this appreciation for craftmanship to the subsequent era of style designers.”
Past the technical facets of style, the workshop is a catalyst for private {and professional} development. From networking alternatives to mentorship, individuals will emerge from the workshop outfitted with the data, confidence, and connections wanted to thrive in a aggressive business such because the Nigerian style business.
Based in 1824, The Macallan is recognised worldwide for its excellent high quality, distinctive character, and extraordinary, ultra-prestige single malt whisky.