Ex-investment banker Dominic Essien is about to launch one other groundbreaking international platform that can showcase African abilities throughout all sports activities to the world, starting with Nigeria.
His new enterprise, FONISO, is an unique interactive app that can present a sturdy engagement with sports activities enterprise and a greater technique to monetize sports activities and reward legends.
Foniso is positioned because the Fb or Instagram of the sports activities trade, the place one can generate content material, in line with Essien. Golf equipment can use it to showcase their actions and play whereas abilities showcase theirs. The appliance gives a veritable fishing pool to scouts.
Essien is hoping that FONISO can be a giant participant within the international sports activities market which is estimated to achieve US$826 billion by 2030 and develop at a CAGR of 10.61% between 2022 and 2028 in line with Allied Market analysis, 2023.
The trade development is pushed by rising curiosity in varied sports activities and leagues, elevated funding in sporting occasions infrastructure and know-how, and rising adoption of digital platforms for sports activities consumption and engagement. Over 2.8 billion folks globally interact in sports-related content material on-line, with no devoted platform for deep interplay (Statista, 2023).
Additionally, roughly 78% of athletes desire a extra direct and significant reference to their fanbase (athlete perception survey, 2022). The viewers metrics makes it much more thrilling. An estimated 1.5 billion lively sports activities fanatics exist worldwide in line with Nielsen Sports activities, 2022. Over 50,000 skilled athletes globally (Worldwide Olympic Committee, 2022). Over 500,000 sports activities golf equipment and organisations globally (international Associations of Worldwide Sports activities Federations, 2022).
“So, it turns into extraordinarily necessary to reposition this crucial trade,” stated Essien explaining the tech options help that FONISO gives the totally different publics within the sports activities trade; athletes, managers, membership homeowners, sportswear/tools producers and followers.
The discount contains livescores, polls, information, chats, video, group buzz, market and unique content material.
As a world model, Foniso is stay in lots of sporting nations. The FONISO Founder who has an enviable fame because the pioneer digital promoting of Nigeria-based manufacturers on the worldwide web portal when his agency acted because the unique internet marketing consultant for Yahoo Inc in sub-Saharan Africa, stated the platform is positioned to work ethically and responsibly within the varied markets it is going to function in.
With a background in Monetary Economics, his firm, TVIO Options is continually analysing markets and financial conditions with the view to proffering options the place vital. By way of a meticulous overview of social media, the corporate was impressed to export a crucial area of interest market right into a platform of its personal. This heralded the beginning of FONISO.
FONISO is poised to undertake know-how to fulfill challenges by the engagement of high quality expert workers throughout totally different segments.
Dominic Essien
Essien is optimistic that funding won’t be a problem to his enterprise as a result of traders are more and more changing into very discerning and know the place to place their hard-earned earnings. Extra importantly, he expressed confidence that the product will meet and surpass the expectations of many customers globally.
Addressing considerations about safety and vulnerability of the platform, the CTO of the corporate, Taiwo Ajayi, laid out a a number of method to make sure that all consumer knowledge, particularly delicate info, is encrypted each in transit and at relaxation.
FONISO will implement a sturdy authentication mechanisms, similar to consumer verification and multi-factor authentication (MFA), so as to add an additional layer of safety for consumer accounts. There can be frequent safety audits and penetration testing to determine and handle vulnerabilities within the system.
Different measures usual to remain forward of potential safety threats embrace a dependable knowledge backup and restoration system, clearly communicated privateness insurance policies to customers, detailing how their knowledge is collected, used, and guarded and implementation of real-time monitoring and intrusion detection methods to promptly determine and reply to any suspicious actions or unauthorized entry amongst others.