Sports activities betting firm, Bet9ja and Aiteo, an built-in vitality firm in Nigeria, have been warned to cease ambushing the rights granted by the Nigeria Soccer Federation (NFF), to its sponsors and companions.
These rights embrace; any promotional, promoting and advertising and marketing and different industrial exploitation rights and alternatives in relation to the soccer federation and the nationwide soccer groups together with the gamers picture rights or face authorized motion.
This warning was handed down to those companies by Pamodzi Sports activities Advertising Firm, the advertising and marketing companion of the Nigeria Soccer Federation (NFF).
In a media assertion launched on Monday, Pamodzi stated the 2 corporations particularly and some others have attempting to reap the place they didn’t sow and have continued to affiliate their services and products with the Tremendous Eagles, one of many properties of the NFF that its sponsors and companions have been granted unique rights to.
“The Tremendous Eagles’ spectacular outing and the inherent potentials confirmed on the thirty fourth Africa Cup of Nations in Cote d’Ivoire of returning and even surpassing
their greatest ever efficiency within the fast future and resulting in the 2025 AFCON and the 2026 FIFA World Cup have endeared them to Nigerians and company residents have been figuring out with the crew,” noticed Mike Itemuagbor, the Chief Govt Officer of Pamodzi Sports activities Advertising Firm.
Itemuagbor stated Bet9ja’s actions round Tremendous Eagles’ participation on the AFCON 2023 geared toward elevating their model consciousness with out the sponsorship
rights are unethical and illegal.
“What Bet9ja has performed is infringing Premier Lotto’s commerce marks and different property rights in relation to the Tremendous Eagles round AFCON 2023.
“That is illegal and Pamodzi, because the company accountable for the implementation of the rights between Premier Lotto and the NFF, won’t watch the abuse of the rights Premier Lotto has paid for because the official wager sponsor of the Nationwide Groups since 2021,” added Itemuagbor.
He stated the rights granted to Premier Lotto by the NFF “are unique in that the NFF haven’t granted and won’t grant to any social gathering, comparable rights with
respect to itself and the nationwide crew, in relation to the Firm’s merchandise, companies or associated services and products.”
The promotional, promoting and advertising and marketing and different industrial exploitation rights and alternatives granted Premier Lotto in relation to the nationwide groups, based on Itemuagbor, cowl such merchandise as Lotto Video games, Sports activities Betting and Digital Video games.
The Pamodzi Sports activities Advertising CEO additionally warned Aiteo towards future ambushing of any of NFF’s properties like they did at AFCON 2023 the place the corporate branded the Nigerian Supporters Membership apparel on the event.
“We recognize Aiteo’s contributions to the success story of the NFF and Nigerian soccer with its sponsorship actions within the fast previous however ought to think about renewing its sponsorship relationship with the NFF to proceed to leverage on NFF properties together with the Tremendous Eagles,” stated Itemuagbor who insisted that the NFF has not closed the door to these wishing to affiliate their manufacturers with the nationwide groups of Nigeria.
“The Tremendous Eagles have renewed our hopes in them with the way in which they rose as much as the problem at AFCON 2023 within the true ‘can do’ Nigerian spirit, company
organizations and people who want to affiliate their manufacturers with our nationwide groups are welcome to discus with us and the NFF and their rights can be protected,” Itemuagbor assured potential companions and sponsors of the Nigerian groups.
